"The
Rethink911 global ad and grassroots action campaign is set to raise
a 54' high billboard in Times Square
for the entire month of September! Nearly a million people a day are
expected to see this sign about World Trade Center 7 - that's nearly 30
million views by months end! When we factor in the other 10 major
cities around the world doing similar advertising throughout September -
we're talking about hundreds of millions of views by October first!"